We spoke with 11 foundation service users and 2 foundation managers. Both EnergisaPrev.
After these in-depth conversations, we were able to capture good insights from users.
Brand
After understanding what the pains and perceptions of the users were, we put into practice the construction of product values. We built what we believe would be the positioning of the product for the market.
"...quick access and use of their money, in addition to being able to situate themselves and project their futures."