Leading design strategy that scales, driving clarity, growth, and user impact. Innovation built for value.

about

AS A PRODUCT DESIGNER AND DESIGN LEADER, I OPERATE AT THE INTERSECTION OF STRATEGY, EXPERIENCE, AND INNOVATION. MY WORK SPANS UX, UI, RESEARCH, PRODUCT STRATEGY, METRICS, DESIGN SYSTEMS, AND DESIGN OPS TO DELIVER END-TO-END INITIATIVES THAT BALANCE USER NEEDS WITH GENUINE BUSINESS IMPACT.

MY EXPERTISE COVERS KEY PRODUCT DISCIPLINES, FROM FACILITATING DISCOVERY AND STRUCTURING TEAMS TO DEFINING SCALABLE SYSTEMS AND GOVERNANCE MODELS. I FOCUS ON SHAPING PRODUCT VISION AND DELIVERING INTUITIVE EXPERIENCES AT SCALE.

I TRANSLATE COMPLEX CHALLENGES INTO CLEAR, HIGH-PERFORMING DIGITAL SOLUTIONS DESIGNED TO BE STRATEGIC, MEASURABLE, AND BUILT TO GROW. I BELIEVE GREAT DESIGN DRIVES CLARITY, ENABLES EXPANSION, AND CREATES MEASURABLE VALUE FOR BOTH THE USER AND THE BUSINESS.

Wesley Apolinario

Product Designer & innovation

experience

mercado livre

sr Product designer nov/2025 to present

Bain & company

innovation global designer may/2024 to nov/2025

meiuca

product design lead out/2023 to may/2024

questtonó

head of ux design aug/2021 to aug/2022

itaú

sr product designer jan/2021 to aug/2021

service

Product Design
identity
Digital design
Motion
Design Strategy
User Centric Design
product management
Innovation strategy

Clients

C6 bank

Bank

Fortnite

Game

itaú

bank

ambev

beverage industry

Tok&Stok

Industrial

Ufund

Finance

Bloom Care

Health care

Matrix Care

Health care

Balducco

food industry

honors

brasil design awards

bloom care

2°place

Brasil design awards

ufund

Nominee

contact

Let’s talk about a cool project and create something diferent

based in

são paulo, brazil

03:13:16 PM