Leading design strategy that scales, driving clarity, growth, and user impact. Innovation built for value.
about
AS A PRODUCT DESIGNER AND DESIGN LEADER, I OPERATE AT THE INTERSECTION OF STRATEGY, EXPERIENCE, AND INNOVATION. MY WORK SPANS UX, UI, RESEARCH, PRODUCT STRATEGY, METRICS, DESIGN SYSTEMS, AND DESIGN OPS TO DELIVER END-TO-END INITIATIVES THAT BALANCE USER NEEDS WITH GENUINE BUSINESS IMPACT.
MY EXPERTISE COVERS KEY PRODUCT DISCIPLINES, FROM FACILITATING DISCOVERY AND STRUCTURING TEAMS TO DEFINING SCALABLE SYSTEMS AND GOVERNANCE MODELS. I FOCUS ON SHAPING PRODUCT VISION AND DELIVERING INTUITIVE EXPERIENCES AT SCALE.
I TRANSLATE COMPLEX CHALLENGES INTO CLEAR, HIGH-PERFORMING DIGITAL SOLUTIONS DESIGNED TO BE STRATEGIC, MEASURABLE, AND BUILT TO GROW. I BELIEVE GREAT DESIGN DRIVES CLARITY, ENABLES EXPANSION, AND CREATES MEASURABLE VALUE FOR BOTH THE USER AND THE BUSINESS.

Wesley Apolinario
Product Designer & innovation
experience
mercado livre
sr Product designer nov/2025 to present
Bain & company
innovation global designer may/2024 to nov/2025
meiuca
product design lead out/2023 to may/2024
questtonó
head of ux design aug/2021 to aug/2022
itaú
sr product designer jan/2021 to aug/2021
service
Product Design
identity
Digital design
Motion
Design Strategy
User Centric Design
product management
Innovation strategy
Clients
C6 bank
Bank
Fortnite
Game
itaú
bank
ambev
beverage industry
Tok&Stok
Industrial
Ufund
Finance
Bloom Care
Health care
Matrix Care
Health care
Balducco
food industry
honors
brasil design awards
bloom care
2°place
Brasil design awards
ufund
Nominee
contact
Let’s talk about a cool project and create something diferent
say hello
based in
são paulo, brazil